Over the past decade The FADER FORT has become the premiere destination during the annual Austin, TX SXSW music festival in the Spring and other activations surrounding music festivals, including a 2-day execution in NYC at the CMJ music marathon in the Fall. The FORT features multiple days of live performances, artist interviews, customized interactive brand experiences. I executed the branding and applied it to a microsite, printed collateral, and signage in and around the space in collaboration with a ridiculously talented and diligent team.

branding in all color rotations:


lil b and diddy (photo by OG):


the line(photo by OG):


signage/venue various (photos by OG):


print ad:

microsite: