the goal of the car and driver redesign was to update what was a sort of antiquated template they were working with and create more of a feeling of lifestyle - positioning them more in line with the modern car magazines, while still respecting the history and reliability that they had gained by their thorough and honest testing. the redesign encompassed everything from sprawling templates for intense charts to show the test results, thorough style guides for all typography and photographic research. completed under the creative direction of joshua liberson and ethan trask at helicopter, llc.